Watters Creek District, Allen

The Watters Creek District is the mixed-use heart of west Allen along Bethany Drive near US 75, centered on Watters Creek at Montgomery Farm, which Allen EDC describes as having more than 50 shops and restaurants. Around it sit the Marriott Dallas Allen Hotel and Watters Creek Convention Center with 90,000 square feet of meeting space, the One Bethany office park (One Bethany East opened in 2018 and the eight story One Bethany West in 2020), and the 100,000 square foot Allen Tech Hub, plus wooded hike and bike trails. For homebuyers, the draw is the neighborhoods within walking or biking distance, led by Montgomery Farm next door.

The lesson here is that walkability is priced home by home, not by zip code. In Montgomery Farm Estates, newer homes were listed from $875,000 to $1,269,000 in 2026, while older nearby sections trade lower, and lots that back to retail or a busy street sell differently from those on open space. If you want to live near Watters Creek, I map the real walking route, check for event noise and traffic on your street, and compare like lots so you pay for convenience without paying for a drawback.