Why Frisco Is America's Best Real Estate Bet
- Albert Angarita Realtor®
- Jul 13
- 2 min read
Every market has a story. Frisco has receipts. I work this city every day — from inside the Dallas Cowboys' headquarters at The Star to the dirt roads becoming Fields — and here is the full case for why Frisco is the best real estate bet in America right now.
The Growth Is Not a Projection — It Already Happened Twice
Frisco grew 71% between 2010 and 2020, making it one of the fastest-growing cities in the country, and it has repeatedly been ranked the #1 place to live in America. Cities usually get one boom. Frisco engineered two — and the third is under construction right now.
$10 Billion Is Being Poured Within Minutes of Itself
Universal Kids Resort — opened this month, July 2026: a first-of-its-kind theme park now pulling national tourism.
Fields West — the $2B urban village by Legacy West's creators, 70% pre-leased, opening 2027–28 with Bloomie's and a planned Ritz-Carlton.
Firefly Park — $2.5–4B. The Mix — roughly $3B with $113M in city incentives.
PGA of America headquarters and the Omni resort — golf's capital relocated here.
The Star — the proof of concept that started it: the Cowboys' HQ that turned a suburb into a destination.
The Demographics That Underwrite It All
Inside the Fields district, average household income runs about $189,000, 57% of residents hold college degrees, and the median age is 36 — young, high-earning families in A-rated Frisco ISD. That profile is what makes demand durable and resale strong, cycle after cycle. Add Texas's zero state income tax and 120+ corporate relocations into DFW in five years, and the demand engine explains itself.
Why 2026 Specifically
Frisco prices are roughly flat year over year — the frenzy cooled, inventory rose, and forecasts call for a measured 2–4% in 2026. That's not weakness; that's the entry window. The retail, dining, and hospitality that reprice the surrounding blocks deliver in 2027–28. Positioning during the pause, ahead of the catalysts, is how the best real estate money has always been made.
The Honest Risks
Property taxes in the 2.1–2.3% range are the Texas tradeoff. Growth brings construction and traffic — US-380 will be years of cones. And luxury segments priced aspirationally are sitting. None of that changes the thesis; it just rewards buying the right asset at the right number — which is precisely the job.
Position Before the Deliveries
Whether it's a home in the halo, an investment property in the growth path, or commercial space in the district itself — I track this market lot by lot, and my monthly Hotlist puts the off-market opportunities in your inbox first.
Albert Angarita
REALTOR® · Texava | Amazing Brokerage · License #0773351
5 Cowboys Way, Suite 300, Frisco, TX 75035
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